The top 14 reasons why you need to update your website NOW!

Posted in: Web Design 14 Jan 22


A website is the face of your business. It’s one of the first things people see when they search for you online, and it’s often the first impression you make. If your website is outdated or looks unprofessional, it could be costing you customers. Here are 14 reasons why you need to update your website right away.

1. It looks old

Your website’s appearance will taint your company’s reputation if it doesn’t appear professional and up to date. A users first impression of a website is formed by the quality and usability of its design and structure- if it isn’t appealing or user-friendly, they’ll doubt your products and services are as well.

Use sites like and to keep track of the newest developments and talk with your web developer about how they might be implemented in your website. is a great site to get inspiration from.

2. You haven’t touched it since you started your business

If you haven’t touched your website since you started your business, it’s time to either hire someone internally or bring in a qualified web designer and digital marketing company. Updating your website on a regular basis is key to keeping your website looking fresh and keeping customers coming back. Plus, website updates can help improve your website’s ranking on search engines.

3. It’s confusing to navigate around

If your website is confusing to navigate, people will get frustrated and leave. A website should be easy to navigate, with clear menus and links. If it’s not, you’ll lose customers and potential business.

The number of pages and the sort of material on your site should determine how you arrange your navigation.

4. It’s not mobile responsive

If your website isn’t mobile responsive, you’re losing out on a lot of customers. More and more people are accessing the internet through their phones and tablets, so if your website doesn’t adapt to smaller screens, you’re missing out. Mobile responsiveness is no longer an option- it’s essential for any website.

An example of how a mobile responsive site makes it easy to navigate and see the main call to actions straight away.

5. Your company has rebranded

If your company’s branding has altered, you’ll need to update your website. The most up-to-date information about your company, including logo changes, goods, and services, should always be included on a website. People will be confused if there is a disconnect between your company and its website.

6. Your website content no longer explains what you do

If your website’s content doesn’t explain what you do, people will be confused and may not understand what you’re selling. Your website is the best place to list all of your products and services, as well as explaining what your company is all about. A website that’s properly updated will help you attract more customers and increase your profits.

7. It’s slow to load

It’s possible that your website is slow to load because of poor design or inefficient hosting, and an experienced web design firm will be able to assist you in determining why and then fixing the problem. Any website that takes a long time to load is going to be abandoned.

8. You don’t get any leads or conversions

One of the biggest reasons you need to update your website is because it may not be generating any leads or conversions. If your website isn’t effective at getting people to take action, you’re losing out on potential business. A recent study found that over 60% of small businesses don’t have a website that generates leads. Don’t let your business be one of them.

9. It looks like every other website out there

If your website looks like every other website out there, you won’t stand out. A custom website design can help you stand out from the competition and make a better first impression on potential customers. In fact, a recent study found that websites with custom designs generate up to 82% more leads than those without them.

Purchasing a ready-made theme may be more cost-effective, but they frequently produce websites that appear identical to one another. Is this really the sort of business you want to run where you have spent your time and money trying to stand out against your competition!

You may be shocked to learn that hiring a professional web designer is not always more expensive than attempting to do it yourself. For a FREE no-obligation consultation, contact us now.

See a custom design below with animation on the home screen we built for who offer mortgage advice. Click here to view the animation.

10. Your website doesn’t have a blog or news section

If your website doesn’t have a blog or news section, you’re missing out on a lot of potential business. A website with up-to-date content is more likely to rank higher in search engine results pages, and it will give people a reason to keep coming back. An effective blog can also help you establish yourself as an expert in your field.

11. Outdated CMS (Content Management System)

A CMS that is no longer maintained may make your site sluggish and difficult to update. In today’s competitive market, this can be a significant disadvantage. Make sure you ask your web developer about the best CMS for your needs; they should be able to help. WordPress is often a good choice for most companies since it is simple to use and well supported

12. Using old technology

When you’re using outdated technology on your website, you’re opening yourself up to a world of problems. First of all, many modern browsers no longer support the technology that your website is built on. This can cause serious usability issues for your visitors – they may not be able to see your website properly, or it may crash on them. Additionally, using outdated technology can make your website look unprofessional and out-of-date. If you’re not keeping up with the latest trends in web design, you’re likely to lose customers to your competitors.

13. Your website doesn’t rank well in the search engines

If your website isn’t ranking well in the search engines, it’s likely because it’s not optimised for SEO. You need to make sure you’re using the latest techniques to improve your website’s ranking. This includes optimising your website for keywords, building backlinks, and using proper on-page optimisation.

If you’re not sure where to start, hire a professional SEO company to help you. They’ll be able to optimise your website for the search engines and help you start seeing better results.

14. Your web designer is never around when you need them

If you’re having trouble getting in touch with your web designer, or they’re never available when you need them, it’s a sign that you need to find a new one. A good web designer should be responsive and easy to get in touch with, and they should be able to work around your schedule.

If you’re not happy with the service you’re getting from your current web designer, consider hiring a new one. There are plenty of talented designers out there who would be happy to work with you. If you would like a no obligation discussion to discuss your website needs – please fill in our contact form and we will get back to you ASAP!

Summing Up!

It’s never too late to update your website. If you’re not satisfied with the way it looks or if it doesn’t perform well in search engines, contact us today for a consultation about what needs to be changed and how we can help! We are experts at web design and have helped many businesses create custom website designs that rank high on search engine results pages. Drop us an email at (or fill out our contact form).

One of our web design experts will be in touch so we can get started helping you make more sales online by giving your website the refresh and the SEO boost it needs.

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